Nonprofit ยท Marketing Internship
DMAX Foundation Social Media & Event Design
Client
DMAX Foundation
Duration
15 weeks
Team
1 marketing intern, 1 communications director
Overview
DMAX Foundation's internship program offers college students hands-on professional experience to complement their studies on campus. Consisting of fall, spring or summer internships (or a combination), students get to be an integral part of the operations of a growing nonprofit organization and make substantive contributions to its mission. Internships run for 15 weeks in the Spring, Summer, and Fall semesters.
Challenge
Limited design resources for social media content
Need to maintain consistent brand presence across multiple platforms
Creating engaging content for mental health awareness campaigns
Designing promotional materials for virtual and in-person events
Strategy
01
Social Media Content Strategy
Created monthly social media posts for awareness campaigns (Time to Talk Day, World Kindness Day, Mental Health Reminders, etc.). Developed a consistent visual language using vibrant colors, playful illustrations, and clear typography to make mental health topics approachable and engaging.
02
Event Design & Promotion
Designed promotional materials for the Open Mic for Mental Health event, including digital posters, social media graphics, and registration materials. Created a cohesive visual identity that communicated the event's purpose and encouraged participation.
03
Brand Consistency
Maintained brand guidelines across all materials, ensuring that every design reinforced DMAX Foundation's mission of connecting conversations that matter. Coordinated with the communications team to align messaging with organizational goals.
Design Work
Key Learnings
01
Nonprofit design requires empathy and clarity. Mental health topics need approachable, non-clinical visual language.
02
Consistency builds recognition. Repeated visual elements across posts strengthened brand recall and engagement.
03
Collaboration enhances outcomes. Working with the communications team ensured that design supported broader organizational messaging.