Hi there,
I find the human truths that drive creative solutions.
I am.
I'm Amy Hwang, a Brand Strategist and Senior at Temple University, passionate about uncovering the human truths that sit at the intersection of culture, psychology, and commerce.
My work begins with deep listening — to consumers, to culture, to the spaces between what people say and what they mean. From that foundation, I build brand strategies that are not just compelling, but genuinely resonant.
Whether it's crafting a brand narrative, leading a campaign strategy, or identifying a cultural insight, I bring both analytical rigor and creative intuition to every challenge.
What I bring.
A blend of strategic thinking and creative execution — grounded in research, elevated by intuition.
Selected work.
A curated selection of projects that showcase strategic thinking, creative problem-solving, and measurable impact.
Rebranding Campaign
Led visual identity design for two distinct branding projects: C&T Coffee Shop (neighborhood refresh) and Midnight Soul (upscale jazz restaurant). Each project demonstrates strategic thinking in translating brand essence into cohesive visual systems.
Design Projects
A collection of design-focused projects showcasing visual storytelling, typography, and illustration. Includes travel poster design and other creative explorations in vector illustration and layout design.
DMAX Foundation
Conceptualized and pitched a social media campaign for a non-profit organization, focused on youth mental health awareness, reaching 200K+ impressions in the first month.
ARCvi Community Platform
Led UX layout design and information architecture for ARCvi, a Temple University initiative supporting community-based violence intervention programs. Designed for 4 user personas with 7+ content sections.
Treetrails Adventures in Philadelphia Client Pitch
Served as Art Director for a comprehensive client pitch presentation for Treetrails Adventures in Philadelphia, a hiking and outdoor recreation brand. Developed visual identity, creative strategy, and RFP breakdown focusing on brand awareness, experience highlighting, and repeat visit optimization.
Where I've been.
Marketing Intern
Designed digital and social media content to support brand communication efforts. Developed visual assets across multiple platforms to enhance engagement and consistency. Collaborated with the Communications team to maintain cohesive brand identity.
Operations Coordinator
Manage work orders and maintain accurate service records. Track parts inventory and ordering supplies as needed. Prepare and send invoices, handle payments, and maintain financial records.
Consul Staff
Processed passport applications, renewals, and replacements. Established and managed YouTube channel for cultural content. Planned and produced video content to promote Korean culture and consulate initiatives. Edited and optimized videos for social media engagement.
B.A in Advertising Brand Strategy
"Strategy without creativity is just a plan. Creativity without strategy is just art."
National Student Advertising Competition (NSAC) - Brand Strategy
Developed a full-scale, research-driven brand strategy for the NFL. Conducted primary and secondary research (consumer insights, competitive analysis, audience segmentation). Defined brand positioning, messaging framework, and strategic rationale.
Let's connect.
Whether you're looking for a brand strategist, want to collaborate on a project, or just want to talk about the intersection of culture and commerce — I'd love to hear from you.