BRIDGING ANALYTICS & CREATIVITY — CLASS OF 2026
Amy
Hwang
Hi there, I am a Brand Strategist & Senior at Temple University. I find the human truths that drive creative solutions.
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My focus is the intersection of human behavior and brand storytelling, uncovering the insights that turn business problems into cultural moments.
I am a Brand Strategy senior at Temple University with a background in marketing for non-profits and visual communication. My experience at Temple and in the NPO sector has taught me to find high-impact solutions within real-world constraints. Equipped with a toolkit that spans from strategic research to Adobe Creative Suite and WordPress, I create narratives that are both logically sound and visually compelling. I don’t just find the 'why'—I speak the language of the creators who build the 'how'.
Strategy & Research
Consumer insights, competitive auditing, and creative briefing.
Core
Brand Identity
Developing logos and visual systems that align with core brand strategy.
Core
Digital Ecosystems
WordPress & UX
Live
Senior UX/UI Designer
SuperCo
2019 — Present
Led the redesign of the flagship mobile application, resulting in a increase in user retention within six months. Implemented a streamlined user onboarding process, reducing user drop-offs.
Lead Product Designer
CocoBasic
2017 — 2019
Designed and implemented creative solutions such as wellness app and high-traffic e-commerce websites for various clients and increase overall client bussines to his satisfaction.
UI/UX Designer
BlendXYZ
2016 — 2017
Collaborated with the development team to implement a responsive design approach, improving the mobile user experience and increasing mobile app engagement.
Junior Designer
Internistum
2015 — 2016
Internship and starting position in creative team as Junior Designer. Focused on creating wireframes, styleguides, presentations and prototypes for web and mobile applications.
380+
Projects Completed
420+
Satisfied Clients
2K+
Positive Reviews
Master of Arts in Interaction Design
Stanford University
2012 — 2014
Specialized in user research, interaction design, user interface, digital and graphic design.
Diploma in Graphic Design
San Francisco Design Institute
2007 — 2008
Focused on typography and digital design skills. Acquired fundamental knowledge of UI/UX.
Bachelor of Science in Computer Science
University of California, Berkeley
2008 — 2012
Gained a solid foundation in software development overall. Focused on building mobile applications.
Art School
San Francisco Design Institute
2006 — 2007
Acquired fundamental graphic design skills. Gained basic knowledge of design in general.
80%
User Interface Design
86%
Interaction Design
76%
User Research
72%
Project Management
92%
Design Leadership
78%
Centered Design
Looking to start a project or you need consultation? Feel free to contact me.
FRAMER
PHOTOSHOP
FIGMA
ILLUSTRATOR