BRIDGING ANALYTICS & CREATIVITY CLASS OF 2026

Amy

Hwang

Hi there, I am a Brand Strategist & Senior at Temple University. I find the human truths that drive creative solutions.

SCROLL

My focus is the intersection of human behavior and brand storytelling, uncovering the insights that turn business problems into cultural moments.

I am a Brand Strategy senior at Temple University with a background in marketing for non-profits and visual communication. My experience at Temple and in the NPO sector has taught me to find high-impact solutions within real-world constraints. Equipped with a toolkit that spans from strategic research to Adobe Creative Suite and WordPress, I create narratives that are both logically sound and visually compelling. I don’t just find the 'why'—I speak the language of the creators who build the 'how'.

Strategy & Research

Consumer insights, competitive auditing, and creative briefing.

Core

Brand Identity

Developing logos and visual systems that align with core brand strategy.

Core

Digital Ecosystems

WordPress & UX

Live

Marketing Intern

DMAX Foundation

2025 Aug-Dec

Designed digital and social media content to support brand communication efforts, developed visual assets across multiple platforms to enhance engagement and consistency and collaborated with the Communications team to maintain cohesive brand identity.

Operations Coordinator

National Platinum Service

2023-2026

Manage work orders and maintain accurate service records, track parts inventory and ordering supplies as needed to prepare and send invoices, handle payments, and maintain financial records.

Bachelor of Arts in Advertising Brand/Strategy

Temple University

2024-2026

Specialized in user research, interaction design, user interface, digital and graphic design.

Penn LPS Coding Bootcamp Certificate

University of Pennsylvania

2022

An intensive 24-week-long bootcamp dedicated to designing and building web applications. Skills learned include: HTML5, CSS3, JavaScript, jQuery, Bootstrap, Firebase, NodeJS, MySQL, MongoDB, Express, Handlebars, React.

Looking to start a project or you need consultation? Feel free to contact me.

Philadelphia, PA, USA

ILLUSTRATOR

CANVA

WORDPRESS

BRAND STRATEGY