Hi there,
I am a
Brand Strategist.
I find the human truths that drive creative solutions.
I am.
I'm Amy Hwang, a Brand Strategist and Senior at Temple University, passionate about uncovering the human truths that sit at the intersection of culture, psychology, and commerce.
My work begins with deep listening — to consumers, to culture, to the spaces between what people say and what they mean. From that foundation, I build brand strategies that are not just compelling, but genuinely resonant.
Whether it's crafting a brand narrative, leading a campaign strategy, or identifying a cultural insight, I bring both analytical rigor and creative intuition to every challenge.
What I bring.
A blend of strategic thinking and creative execution — grounded in research, elevated by intuition.
Selected work.
A curated selection of projects that showcase strategic thinking, creative problem-solving, and measurable impact.
Rebranding Campaign
Led visual identity design for two distinct branding projects: C&T Coffee Shop (neighborhood refresh) and Midnight Soul (upscale jazz restaurant). Each project demonstrates strategic thinking in translating brand essence into cohesive visual systems.
Design Projects
A collection of design-focused projects showcasing visual storytelling, typography, and illustration. Includes travel poster design and other creative explorations in vector illustration and layout design.
Go-to-Market Strategy
Developed a comprehensive go-to-market strategy for a B2C fintech app, including brand positioning, messaging framework, and a phased launch plan.
DMAX Foundation
Conceptualized and pitched a social media campaign for a non-profit organization, focused on youth mental health awareness, reaching 200K+ impressions in the first month.
ARCvi Community Platform
Led UX layout design and information architecture for ARCvi, a Temple University initiative supporting community-based violence intervention programs. Designed for 4 user personas with 7+ content sections.
Where I've been.
Brand Strategy Intern
Supported senior strategists on brand audits and consumer research projects for Fortune 500 clients. Developed competitive landscape analyses and contributed to brand positioning workshops.
Marketing Coordinator
Lead brand strategy for student-run marketing agency serving local Philadelphia businesses. Manage a team of 4 creatives and oversee campaign development from brief to execution.
Research Assistant
Assisted faculty research on consumer behavior and brand perception. Conducted literature reviews, survey analysis, and contributed to published academic paper.
B.B.A. in Marketing
Concentration in Brand Management and Consumer Behavior. Dean's List. Member of American Marketing Association chapter.
"Strategy without creativity is just a plan. Creativity without strategy is just art."
Let's connect.
Whether you're looking for a brand strategist, want to collaborate on a project, or just want to talk about the intersection of culture and commerce — I'd love to hear from you.