Visual Design ยท 2024
NYC Travel Poster
Client
Personal Project
Duration
1 month
Team
1 designer
Overview
Designed a comprehensive visual identity system for a New York City travel campaign, capturing the city's iconic energy through a unified design language. This project demonstrates my ability to translate complex visual narratives into cohesive design systems across multiple formats.
Challenge
Capturing NYC's diverse energy and iconic landmarks in a cohesive visual system
Creating a design language that feels modern yet timeless
Balancing illustration, typography, and layout across print and digital formats
Maintaining visual consistency while showcasing multiple city elements
Strategy
01
Visual Concept Development
Developed a high-contrast color palette of deep navy and vibrant yellow to evoke NYC's modern, urban aesthetic. Created a design system that balances bold typography with intricate vector illustrations.
02
Illustration & Vector Design
Used Adobe Illustrator to create detailed vector illustrations of iconic NYC landmarks including the Empire State Building, yellow cabs, and architectural elements. Each illustration was designed to work independently or as part of a larger system.
03
Layout & Brand Manual
Utilized Adobe InDesign to integrate visual assets into a multi-page brand manual and promotional materials. Ensured consistent application of typography, color, and imagery across all touchpoints.
Design Work
Key Learnings
01
Vector illustration allows for scalability and flexibility. Designing in Illustrator enabled seamless adaptation across different media and sizes.
02
Color psychology drives emotional response. The navy and yellow palette immediately evoked NYC's energy and sophistication.
03
Systematic design thinking ensures consistency. Creating a reusable design system made implementation across multiple formats efficient and cohesive.